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Advertising to children on TV : content, impact, and regulation /
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effecti...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum,
©2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop. |
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| Descripción Física: | 1 online resource (ix, 209 pages) |
| Bibliografía: | Includes bibliographical references (pages 171-195) and indexes. |
| ISBN: | 1410611248 9781410611246 9780805844887 0805844880 080585830X 9780805858303 1135626316 9781135626310 1282321579 9781282321571 9786612321573 6612321571 |