Web copy that sells : the revolutionary formula for creating killer copy every time /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Veloso, Maria
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2005.
Temas:
Electronic commerce.
Web sites > Design.
Internet marketing.
Internet advertising.
Commerce électronique.
Sites Web > Conception.
Marketing sur Internet.
Publicité sur Internet.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Electronic commerce
Internet advertising
Internet marketing
Web sites > Design
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Getting started : the dynamics of web selling
  • A simple blueprint for writing killer web copy
  • From prospects to purchasers : the psychological motivators
  • Crafting your copy
  • E-mail marketing : the Internet's killer application
  • Online marketing communications : it's what you do after people visit your website that counts
  • Last but not least : tying it all together.

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