Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moreno, Julio, 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chapel Hill : University of North Carolina Press, ©2003.
Colección:Luther Hartwell Hodges series on business, society, and the state.
Temas:
J. Walter Thompson Company.
Sears, Roebuck and Company.
J. Walter Thompson Company
Sears, Roebuck and Company
J. Walter Thompson > New York, NY
1900-1999
Industrial policy > Mexico > History > 20th century.
Capitalism > Mexico > History > 20th century.
Consumption (Economics) > Mexico > History > 20th century.
Advertising > Mexico > History > 20th century.
Nationalism > Mexico > History > 20th century.
Politique industrielle > Mexique > Histoire > 20e siècle.
Capitalisme > Mexique > Histoire > 20e siècle.
Consommation (Économie politique) > Mexique > Histoire > 20e siècle.
Publicité > Mexique > Histoire > 20e siècle.
Nationalisme > Mexique > Histoire > 20e siècle.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > International > Economics.
Advertising
Capitalism
Consumption (Economics)
Industrial policy
Diplomatic relations
Nationalism
Politics and government
Nationale identiteit.
Kapitalisme.
Natievorming.
Industriepolitik
Kapitalismus
Konsumgesellschaft
Nationalismus
Politique industrielle > Mexique > 20e siècle.
Nationalisme > Mexique.
Mexico > Foreign relations > United States.
United States > Foreign relations > Mexico.
Mexico > Politics and government > 1910-1946.
Mexico > Politics and government > 1946-1970.
États-Unis > Relations extérieures > Mexique.
Mexique > Relations extérieures > États-Unis.
Mexique > Politique et gouvernement > 1910-1946.
Mexique > Politique et gouvernement > 1946-1970.
Mexico
United States
Mexiko
USA
Mexique > Relations extérieures > États-Unis > 20e siècle.
États-Unis > Relations extérieures > Mexique > 20e siècle.
Humaniora > Historie.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico
  • Spreading the American dream : information, technology, and World War II
  • Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico
  • Advertising national identity and globalization in the reconstruction of modern Mexico
  • J. Walter Thompson and the negotiation of Mexican and American values
  • In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico
  • Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.

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