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The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena /

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In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation"--Going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the concep...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Bacon, Terry R.
Otros Autores:	Pugh, David G. (David George), 1944-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	New York : AMACOM, ©2004.
Temas:	Organizational behavior. Organizational effectiveness. Strategic planning. Selling > Psychological aspects. Customer relations. Industrial management. Comportement organisationnel. Efficacité organisationnelle. Planification stratégique. Vente > Aspect psychologique. Gestion d'entreprise. BUSINESS & ECONOMICS > Total Quality Management. Industrial management Customer relations Organizational behavior Organizational effectiveness Selling > Psychological aspects Strategic planning
Acceso en línea:	Texto completo Texto completo

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