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Communication best practices at Dell, General Electric, Microsoft, and Monsanto /

"Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cushman, Donald P.
Otros Autores: King, Sarah Sanderson, 1932-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Albany : State University of New York Press, ©2003.
Colección:SUNY series in human communication processes.
Temas:
Acceso en línea:Texto completo