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Communication best practices at Dell, General Electric, Microsoft, and Monsanto /
"Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Albany :
State University of New York Press,
©2003.
|
| Colección: | SUNY series in human communication processes.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Cushman, Donald P. | |
| 245 | 1 | 0 | |a Communication best practices at Dell, General Electric, Microsoft, and Monsanto / |c by Donald P. Cushman and Sarah Sanderson King ; with a chapter by Ted Smith III and Williams C. Adams. |
| 260 | |a Albany : |b State University of New York Press, |c ©2003. | ||
| 300 | |a 1 online resource (x, 153 pages) : |b illustrations | ||
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| 490 | 1 | |a SUNY series, human communication processes | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |g Machine generated contents note: |g 1. |t Benchmarking of Organizational Communication Best Practices -- |g 2. |t Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System -- |g 3. |t Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System -- |g 4. |t Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System -- |g 5. |t Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports / |r Ted J. Smith III / |r William C. Adams -- |g 6. |t Organizational Learning as a Limiting Factor: A Case Study of IBM's PC Unit -- |g 7. |t Time as a Limiting Factor: A Case Study of the Danville Bumper Works -- |g 8. |t Culture as a Limiting Factor: A Case Study of ABB -- |g 9. |t Backbone Communication Processes in the Benchmarking of Best Practices: The Development of Organizational Communication Theory. |
| 520 | |a "Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice."--Jacket | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Communication in organizations. | |
| 650 | 0 | |a Benchmarking (Management) | |
| 650 | 6 | |a Communication dans les organisations. | |
| 650 | 6 | |a Étalonnage concurrentiel. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a Benchmarking (Management) |2 fast | |
| 650 | 7 | |a Communication in organizations |2 fast | |
| 700 | 1 | |a King, Sarah Sanderson, |d 1932- |1 https://id.oclc.org/worldcat/entity/E39PCjxwxk39WDBbVKjmyWYkjC | |
| 758 | |i has work: |a Communication best practices at Dell, General Electric, Microsoft, and Monsanto (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFtgHcrDrYTdDrqKQ6mcRq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Cushman, Donald P. |t Communication best practices at Dell, General Electric, Microsoft, and Monsanto. |d Albany : State University of New York Press, ©2003 |z 0791457400 |z 0791457397 |w (DLC) 2002029184 |w (OCoLC)50235081 |
| 830 | 0 | |a SUNY series in human communication processes. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3408509 |z Texto completo |
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