Cargando…

Radio active : advertising and consumer activism, 1935-1947 /

"Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. Newm...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Newman, Kathy M. (Kathy Michelle), 1966- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley : University of California Press, [2004]
Temas:
Acceso en línea:Texto completo

MARC

LEADER 00000cam a2200000 i 4500
001 EBOOKCENTRAL_ocm55847986
003 OCoLC
005 20240329122006.0
006 m o d
007 cr cnu|||unuuu
008 040706s2004 cau ob 001 0 eng d
040 |a N$T  |b eng  |e rda  |e pn  |c N$T  |d OCLCQ  |d YDXCP  |d OCLCQ  |d HNW  |d OCLCQ  |d N$T  |d VLB  |d TUU  |d OCLCQ  |d VVN  |d DKDLA  |d CPC  |d QT5  |d MERUC  |d CCO  |d E7B  |d MHW  |d ACLSE  |d OCLCO  |d EBLCP  |d OCLCQ  |d DEBSZ  |d OCLCF  |d OCLCQ  |d OCLCO  |d COO  |d OCLCQ  |d WAU  |d AGLDB  |d TMC  |d OCLCO  |d JBG  |d OCLCO  |d PLS  |d OTZ  |d ZCU  |d OCLCO  |d OCLCQ  |d SAV  |d WY@  |d U3W  |d LUE  |d GILDS  |d VNS  |d OCLCQ  |d VTS  |d ICG  |d FIE  |d INT  |d TOF  |d AU@  |d OCLCQ  |d WYU  |d STF  |d G3B  |d DKC  |d OCLCO  |d OCLCQ  |d HS0  |d OCLCO  |d OCLCQ  |d OCLCA  |d OCLCQ  |d OCLCO  |d OCLCQ  |d MUU  |d OCLCO  |d OCLCL 
019 |a 60130093  |a 149299601  |a 191925428  |a 478226992  |a 531180240  |a 559261127  |a 647381493  |a 722275933  |a 749134319  |a 801665139 
020 |a 9780520936751  |q (electronic bk.) 
020 |a 0520936752  |q (electronic bk.) 
020 |a 1417522771  |q (electronic bk.) 
020 |a 9781417522774  |q (electronic bk.) 
020 |a 9780520223721  |q (cloth ;  |q alk. paper) 
020 |a 0520223721  |q (cloth ;  |q alk. paper) 
020 |a 9780520235908  |q (pbk. ;  |q alk. paper) 
020 |a 0520235908  |q (pbk. ;  |q alk. paper) 
020 |z 0520223721  |q (cloth ;  |q alk. paper) 
020 |z 0520235908  |q (pbk. ;  |q alk. paper) 
029 1 |a AU@  |b 000051406442 
029 1 |a DEBBG  |b BV043064426 
029 1 |a DEBBG  |b BV044079596 
029 1 |a DEBSZ  |b 396060714 
029 1 |a DEBSZ  |b 422385069 
029 1 |a NZ1  |b 14234820 
035 |a (OCoLC)55847986  |z (OCoLC)60130093  |z (OCoLC)149299601  |z (OCoLC)191925428  |z (OCoLC)478226992  |z (OCoLC)531180240  |z (OCoLC)559261127  |z (OCoLC)647381493  |z (OCoLC)722275933  |z (OCoLC)749134319  |z (OCoLC)801665139 
043 |a n-us--- 
050 4 |a HF6146.R3  |b N48 2004eb 
072 7 |a BUS  |x 002000  |2 bisacsh 
082 0 4 |a 659.14/2/097309043  |2 22 
049 |a UAMI 
100 1 |a Newman, Kathy M.  |q (Kathy Michelle),  |d 1966-  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjvcF4rX3ft48cjdbgyPgq 
245 1 0 |a Radio active :  |b advertising and consumer activism, 1935-1947 /  |c Kathy M. Newman. 
264 1 |a Berkeley :  |b University of California Press,  |c [2004] 
300 |a 1 online resource (xiii, 237 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (pages 193-227) and index. 
505 0 |a Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. 
588 0 |a Description based on online resource; title from digital title page (ProQuest Ebook Central, viewed on April 26, 2023). 
520 |a "Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence--and in some cases eliminate--radio advertising. As one example of how radio consumption was an active rather than a passive process, Newman cites The Hucksters, Frederick Wakeman's 1946 radio spoof that skewered eccentric sponsors, neurotic account executives, and grating radio jingles. The book sold over 700,000 copies in its first six months and convinced broadcast executives that Americans were unhappy with radio advertising. The Hucksters left its mark on the radio age, showing that radio could inspire collective action and not just passive conformity."--Provided by publisher. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a Radio advertising  |z United States  |x History. 
650 0 |a Consumer behavior  |z United States  |x History. 
650 0 |a Boycotts  |z United States  |x History. 
650 0 |a Consumer protection  |z United States  |x History. 
650 1 2 |a Radio  |x history 
650 1 2 |a Advertising  |x history 
650 6 |a Consommateurs  |x Comportement  |z États-Unis  |x Histoire. 
650 6 |a Boycottage  |z États-Unis  |x Histoire. 
650 6 |a Consommateurs  |x Protection  |z États-Unis  |x Histoire. 
650 7 |a BUSINESS & ECONOMICS  |x Advertising & Promotion.  |2 bisacsh 
650 7 |a Boycotts  |2 fast 
650 7 |a Consumer behavior  |2 fast 
650 7 |a Consumer protection  |2 fast 
650 7 |a Radio advertising  |2 fast 
651 7 |a United States  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 
655 7 |a History  |2 fast 
758 |i has work:  |a Radio active (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGbcvfbccCvhR8MQBC9rHK  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Newman, Kathy M. 1966-  |t Radio active.  |d Berkeley : University of California Press, ©2004  |z 0520223721  |z 0520235908  |w (DLC) 2003014270  |w (OCoLC)52520394 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=223372  |z Texto completo 
938 |a ACLS Humanities E-Book  |b ACLS  |n HEB08261 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL223372 
938 |a ebrary  |b EBRY  |n ebr10058534 
938 |a EBSCOhost  |b EBSC  |n 108514 
938 |a YBP Library Services  |b YANK  |n 2349827 
938 |a YBP Library Services  |b YANK  |n 2770867 
994 |a 92  |b IZTAP