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Libraries, mission & marketing : writing mission statements that work /
Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
American Library Association,
[2004]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Wallace, Linda K., |e author. | |
| 245 | 1 | 0 | |a Libraries, mission & marketing : |b writing mission statements that work / |c Linda K. Wallace. |
| 246 | 3 | 1 | |a Libraries, mission and marketing |
| 264 | 1 | |a Chicago : |b American Library Association, |c [2004] | |
| 264 | 4 | |c ©2004 | |
| 300 | |a 1 online resource (vi, 82 pages) | ||
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| 504 | |a Includes bibliographical references (pages 77-78) and index. | ||
| 505 | 0 | 0 | |t Putting the mission in mission statement -- |t Marketing, mission, and message -- |t Writing a mission statement -- |t Putting your statement to work -- |t Mission statements. |
| 588 | 0 | |a Print version record. | |
| 520 | |a Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
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| 650 | 0 | |a Libraries |x Aims and objectives. | |
| 650 | 0 | |a Mission statements. | |
| 650 | 0 | |a Library planning. | |
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 6 | |a Bibliothèques |x Finalités. | |
| 650 | 6 | |a Énoncés de mission. | |
| 650 | 6 | |a Bibliothèques |x Planification. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x Archives & Special Libraries. |2 bisacsh | |
| 650 | 0 | 7 | |a Libraries |x Aims and objectives. |2 cct |
| 650 | 0 | 7 | |a Mission statements. |2 cct |
| 650 | 0 | 7 | |a Library planning. |2 cct |
| 650 | 0 | 7 | |a Libraries |x Marketing. |2 cct |
| 650 | 7 | |a Libraries |x Aims and objectives |2 fast | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 650 | 7 | |a Library planning |2 fast | |
| 650 | 7 | |a Mission statements |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Wallace, Linda K. |t Libraries, mission & marketing. |d Chicago : American Library Association, ©2004 |z 0838908675 |w (DLC) 2003015471 |w (OCoLC)52688180 |
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