CRM unplugged : releasing CRM's strategic value /

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bligh, Philip
Otros Autores: Turk, Douglas
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2004.
Temas:
Customer relations > Management.
Customer relations > Management > Data processing.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Customer relations > Management > Data processing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A new, more strategic approach to CRM
  • A review of CRM failures
  • Strategy first : aligning CRM with company strategy
  • Customer intelligence : the science of customer insight
  • Demand visibility and response
  • An enterprise-wide approach to CRM
  • Implementing CRM successfully.

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