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CRM unplugged : releasing CRM's strategic value /
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Bligh, Philip. | |
| 245 | 1 | 0 | |a CRM unplugged : |b releasing CRM's strategic value / |c Philip Bligh, Douglas Turk. |
| 246 | 3 | |a Customer relationship management unplugged | |
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2004. | ||
| 300 | |a 1 online resource (xviii, 205 pages) : |b illustrations | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a A new, more strategic approach to CRM -- A review of CRM failures -- Strategy first : aligning CRM with company strategy -- Customer intelligence : the science of customer insight -- Demand visibility and response -- An enterprise-wide approach to CRM -- Implementing CRM successfully. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Customer relations |x Management |x Data processing. | |
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| 650 | 7 | |a Customer relations |x Management |x Data processing |2 fast | |
| 700 | 1 | |a Turk, Douglas. | |
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