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CRM unplugged : releasing CRM's strategic value /
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. |
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| Descripción Física: | 1 online resource (xviii, 205 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0471663832 9780471663836 9780471483045 0471483044 |