Enterprise guide to gaining business value from mobile technologies /

* This is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streams* Builds off the material from Cap Gemini Ernst & Young Guide to Wi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kornak, Adam
Otros Autores: Teutloff, Jorn, Welin-Berger, Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, 2004.
Temas:
Mobile commerce.
Commerce mobile.
TECHNOLOGY & ENGINEERING > Industrial Technology.
Mobile commerce
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction to mobile and wireless technologies
  • Wireless and mobility defined
  • The driving forces of mobile's growth
  • Mobile devices showcase
  • Wireless networks overview
  • Opportunity identification and case studies
  • The value web framework
  • The wireless value web
  • The three functional domains
  • Communication
  • Information
  • Commerce
  • Microsoft and CGE & Y case studies
  • Strategy formulation and implementation methodology
  • Developing a mobile/wireless solution
  • Methodology for building the solution.

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