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Generating buy-in : mastering the language of leadership /
"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
©2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Walton, Mark S., |d 1950- |1 https://id.oclc.org/worldcat/entity/E39PCjF3J74txHppMQBDm3PgfC | |
| 245 | 1 | 0 | |a Generating buy-in : |b mastering the language of leadership / |c Mark S. Walton ; foreword by William Ury. |
| 260 | |a New York : |b American Management Association, |c ©2004. | ||
| 300 | |a 1 online resource (xviii, 108 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |g Part I. Understanding the language of buy-in -- |t What triggers buy-in? -- |t Every leader tells a story -- |t How strategic stories will get you twenty-first century buy-in -- |g Part II. Speaking the language of buy-in -- |t Framework for buy-in -- |t Developing your strategic story -- |t Rule of three -- |t When the going gets tough, the smart get buy-in -- |t Charisma quotient -- |t Best evidence -- |g Part III. Putting the language to work -- |t Using the tools of buy-in -- |t Now it's your turn -- |t Questions executives ask. |
| 588 | 0 | |a Print version record. | |
| 520 | 1 | |a "Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives you a revolutionary yet practical approach to | |
| 520 | 8 | |a Crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election."--Jacket | |
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| 650 | 6 | |a Leadership. | |
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| 650 | 0 | 7 | |a Persuasion (Psychology) |2 cct |
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| 776 | 0 | 8 | |i Print version: |a Walton, Mark S., 1950- |t Generating buy-in. |d New York : American Management Association, ©2004 |z 0814407889 |w (DLC) 2003011093 |w (OCoLC)52269887 |
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