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Generating buy-in : mastering the language of leadership /

"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Walton, Mark S., 1950-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, ©2004.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives you a revolutionary yet practical approach to
Crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election."--Jacket
Descripción Física:1 online resource (xviii, 108 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:0814427669
9780814427668
9781621983507
1621983501