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|a Johnston, Robert E.,
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|1 https://id.oclc.org/worldcat/entity/E39PCjwyV8hQvtMR6jQGdMDYvb
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|a The power of strategy innovation :
|b a new way of linking creativity and strategic planning to discover great business opportunities /
|c Robert E. Johnston, Jr., J. Douglas Bate.
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|a New York :
|b AMACOM,
|c ©2003.
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|a Includes bibliographical references (pages 279-282) and index.
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|a Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.
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520 |
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|a Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by.
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|a ProQuest Ebook Central
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|a Strategic planning.
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|a Planification stratégique.
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|a Bate, J. Douglas.
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|i has work:
|a The power of strategy innovation (Text)
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|a Johnston, Robert E.
|t Power of strategy innovation.
|d New York : AMACOM, ©2003
|z 0814407684
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