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The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities /
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, al...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2003.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by. |
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| Descripción Física: | 1 online resource (xviii, 286 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 279-282) and index. |
| ISBN: | 0814427499 9780814427491 0814407684 9780814407684 |