Marketing for sustainability : towards transactional policy-making /

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This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bartels, Gerard, 1947- (Editor ), Nelissen, Wil (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Tokyo : IOS ; Ohmsha, 2002.
Temas:
Sustainable development.
Sustainable development > Government policy.
Marketing.
Environmental policy > Economic aspects.
Marketing
Développement durable.
Développement durable > Politique gouvernementale.
Environnement > Politique gouvernementale > Aspect économique.
sustainable development.
marketing.
BUSINESS & ECONOMICS > Development > Sustainable Development.
BUSINESS & ECONOMICS > Environmental Economics.
Environmental policy > Economic aspects
Sustainable development
Sustainable development > Government policy
Overheidsvoorlichting.
Duurzame ontwikkeling.
Beleidsvorming.
Massacommunicatie.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication.

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