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Marketing for sustainability : towards transactional policy-making /
This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam : Tokyo :
IOS ; Ohmsha,
2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Marketing for sustainability : |b towards transactional policy-making / |c edited by Gerard Bartels and Wil Nelissen. |
| 260 | |a Amsterdam : |b IOS ; |a Tokyo : |b Ohmsha, |c 2002. | ||
| 300 | |a 1 online resource (xiii, 507 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication. | |
| 520 | |a This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Sustainable development. | |
| 650 | 0 | |a Sustainable development |x Government policy. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Environmental policy |x Economic aspects. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Développement durable. | |
| 650 | 6 | |a Développement durable |x Politique gouvernementale. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Environnement |x Politique gouvernementale |x Aspect économique. | |
| 650 | 7 | |a sustainable development. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Sustainable Development. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Environmental Economics. |2 bisacsh | |
| 650 | 7 | |a Environmental policy |x Economic aspects |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Sustainable development |2 fast | |
| 650 | 7 | |a Sustainable development |x Government policy |2 fast | |
| 650 | 1 | 7 | |a Overheidsvoorlichting. |2 gtt |
| 650 | 1 | 7 | |a Duurzame ontwikkeling. |2 gtt |
| 650 | 1 | 7 | |a Beleidsvorming. |2 gtt |
| 650 | 1 | 7 | |a Massacommunicatie. |2 gtt |
| 700 | 1 | |a Bartels, Gerard, |d 1947- |e editor. |1 https://id.oclc.org/worldcat/entity/E39PCjFkjrTYfr6gF89gQK8t8C | |
| 700 | 1 | |a Nelissen, Wil, |e editor. | |
| 758 | |i has work: |a Marketing for sustainability (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFF9VQhD8Xcvt769xVDHyb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Marketing for sustainability. |d Amsterdam : IOS ; Tokyo : Ohmsha, 2002 |z 4274905098 |z 1586032046 |w (OCoLC)50606026 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=267514 |z Texto completo |
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