Understanding women's magazines : publishing, markets and readerships /

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Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic devel...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gough-Yates, Anna, 1968-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2003.
Temas:
1900-1999
Women's periodicals, English > Great Britain > History > 20th century.
Journalism.
Journalism & Communications.
REFERENCE > General.
Women's periodicals, English
Great Britain
Electronic book.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter INTRODUCTION
  • chapter 1 UNDERSTANDING WOMEN'S MAGAZINES
  • chapter 2 POST-FORDISM, POST-FEMINISM AND THE 'NEW WOMAN' IN LATE TWENTIETH-CENTURY BRITAIN
  • chapter 3 THE EMPIRES STRIKE BACK
  • From Fordism to post-Fordism in the British magazine industry
  • chapter 4 WHO'S THAT GIRL?
  • Advertising, market research and the female consumer in the 1980s
  • chapter 5 SERIOUSLY GLAMOROUS OR GLAMOROUSLY SERIOUS?
  • Working out the 'working woman'
  • chapter 6 'WHAT WOMEN WANT UNDER THE COVERS'
  • New markets and the 'new woman' in the 1980s
  • chapter 7 'MARIE CLAIRE
  • C'EST MOI!'
  • Magazine editors, cultural intermediaries and the 'new middle class'
  • chapter 8 DESPERATELY TWEAKING SUSAN
  • The business of women's magazines in the 1990s
  • chapter 6 CONCLUSIONS.

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