Speaking of health : assessing health communication strategies for diverse populations /

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"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and gui...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : National Academies Press, ©2002.
Colección:Online access: NCBI NCBI Bookshelf.
Temas:
Communication in medicine.
Health promotion.
Health services accessibility.
Methodology.
Communication.
Cultural pluralism.
Misinformation.
Health Services Accessibility
Health Promotion
Methods
Communication
Cultural Diversity
Health Promotion > methods
Communication en médecine.
Promotion de la santé.
Services de santé > Accessibilité.
Méthodologie.
Diversité culturelle.
Information.
Mésinformation.
methodology.
communication (function)
communication functions.
MEDICAL > Preventive Medicine.
HEALTH & FITNESS > Healthy Living.
HEALTH & FITNESS > Reference.
HEALTH & FITNESS > Holism.
Methodology
Health services accessibility
Cultural pluralism
Communication in medicine
Health promotion
Gesundheitsförderung
Kulturelle Identität
Werbung
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Introduction
  • 2. Theory
  • 3. Health communication campaigns exemplar
  • 4. The Mammography exemplar
  • 5. The Diabetes exemplar
  • 6. New communication applications and technologies and diverse populations
  • 7. Toward a new definition of diversity
  • 8. Findings and recommendations.

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