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Speaking of health : assessing health communication strategies for diverse populations /
"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and gui...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Washington, D.C. :
National Academies Press,
©2002.
|
| Colección: | Online access: NCBI NCBI Bookshelf.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 110 | 2 | |a Institute of Medicine (U.S.). |b Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations. | |
| 245 | 1 | 0 | |a Speaking of health : |b assessing health communication strategies for diverse populations / |c Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health, Institute of Medicine. |
| 260 | |a Washington, D.C. : |b National Academies Press, |c ©2002. | ||
| 300 | |a 1 online resource (xix, 356 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (pages 273-318) and index. | ||
| 505 | 0 | |a 1. Introduction -- 2. Theory -- 3. Health communication campaigns exemplar -- 4. The Mammography exemplar -- 5. The Diabetes exemplar -- 6. New communication applications and technologies and diverse populations -- 7. Toward a new definition of diversity -- 8. Findings and recommendations. | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | 1 | |a "Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century."--Jacket | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Communication in medicine. | |
| 650 | 0 | |a Health promotion. | |
| 650 | 0 | |a Health services accessibility. | |
| 650 | 0 | |a Methodology. | |
| 650 | 0 | |a Communication. | |
| 650 | 0 | |a Cultural pluralism. | |
| 650 | 0 | |a Misinformation. | |
| 650 | 0 | 2 | |a Health Services Accessibility |
| 650 | 0 | 2 | |a Health Promotion |
| 650 | 0 | 2 | |a Methods |
| 650 | 0 | 2 | |a Communication |
| 650 | 0 | 2 | |a Cultural Diversity |
| 650 | 1 | 2 | |a Health Promotion |x methods |
| 650 | 6 | |a Communication en médecine. | |
| 650 | 6 | |a Promotion de la santé. | |
| 650 | 6 | |a Services de santé |x Accessibilité. | |
| 650 | 6 | |a Méthodologie. | |
| 650 | 6 | |a Communication. | |
| 650 | 6 | |a Diversité culturelle. | |
| 650 | 6 | |a Information. | |
| 650 | 6 | |a Mésinformation. | |
| 650 | 7 | |a methodology. |2 aat | |
| 650 | 7 | |a communication (function) |2 aat | |
| 650 | 7 | |a communication functions. |2 aat | |
| 650 | 7 | |a MEDICAL |x Preventive Medicine. |2 bisacsh | |
| 650 | 7 | |a HEALTH & FITNESS |x Healthy Living. |2 bisacsh | |
| 650 | 7 | |a HEALTH & FITNESS |x Reference. |2 bisacsh | |
| 650 | 7 | |a HEALTH & FITNESS |x Holism. |2 bisacsh | |
| 650 | 7 | |a Methodology |2 fast | |
| 650 | 7 | |a Health services accessibility |2 fast | |
| 650 | 7 | |a Cultural pluralism |2 fast | |
| 650 | 7 | |a Communication |2 fast | |
| 650 | 7 | |a Communication in medicine |2 fast | |
| 650 | 7 | |a Health promotion |2 fast | |
| 650 | 7 | |a Gesundheitsförderung |2 gnd | |
| 650 | 7 | |a Kulturelle Identität |2 gnd | |
| 650 | 7 | |a Werbung |2 gnd | |
| 651 | 7 | |a USA |2 gnd | |
| 776 | 0 | 8 | |i Print version: |a Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations. |t Speaking of health. |d Washington, D.C. : National Academies Press, ©2002 |z 0309072719 |w (DLC) 2002012033 |w (OCoLC)50339977 |
| 830 | 0 | |a Online access: NCBI NCBI Bookshelf. | |
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