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Chinese communication theory and research : reflections, new frontiers, and new directions /
A systematic examination of Chinese communication scholarship and comprehensive critique of its theories and methodologies are long overdue, and in this new collection of essays by a multicultural group of scholars, both aims are achieved. Focusing on such relatively new fields as Chinese health com...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Westport, Conn. :
Ablex,
2002.
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| Colección: | Advances in communication and culture.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction: The significance of Chinese communication theory and research in a glocalizing world / Wenshan Jia.
- pt. 1. State of the field. Communication studies in China: state of the art / Zhenbin Sun ; Intercultural/interpersonal communication research in China: a preliminary review / Ge Gao and Xiaosui Xiao ; Chinese communication theory and practice: a tier-based perspective / John H. Powers.
- pt. 2. Metatheoretical critique. A critical examination of the Eurocentric representation of Chinese communication / Rueyling Chuang and Claudia L. Hale ; Masculinity index and communication style: an East Asian perspective / John C. Hwang.
- pt. 3. Theory and research in context. Comparative studies of Chinese and Western rhetoric: reflections and challenges / Xing Lu ; "The assimilation of Western learning": an overlooked area of intercultural communication / Xiaosui Xiao ; Research on Chinese communication campaigns: a historical review / Jianglong Wang ; Balancing ideals and interests: toward a Chinese perspective of development communication / Yanru Chen ; Chinese health communication in the old and new millennia / Mei-ling Wang ; What we still need to know about Chinese negotiation / Deborah A. Cai and Leah Waks ; Advertising with Chinese characteristics: the development of advertising in China, 1979-1999 / Zhihong Gao.
- pt. 4. Challenges of glocalization. The interface between culture and technology in Chinese communication / Ringo Ma ; Computer-mediated communication: internet development and new challenges in China / James Jinguo Shen ; The essential role of Chinese as the world's leading logographic writing system in global communication / Virginia Mansfield-Richardson ; Problems and prospects of Chinese communication study / Guo-Ming Chen.