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Collective behavior and public opinion : rapid shifts in opinion and communication /

Demonstrates the relevance of chaos and complexity theory to communications. The "dynamics" of the title reflect the way collective behaviour is influenced by these theories. The book contains a number of international examples of collective behaviour phenomena.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ginneken, Jaap van, 1943-
Formato: Electrónico eBook
Idioma:Inglés
Dutch
Publicado: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Colección:European Institute for the Media series.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: A New Vision
  • Mind Quakes
  • Public Opinion as a Complex Adaptive System (CAS) : Case Number One: The True Colors of Benetton ; The Phenomenon of Public Opinion ; The Metaprinciple of Complex Mutation
  • Continuous Mutation of Informal Messages : Case Number Two: The Happy Disney Family ; The Phenomenon of Hearsay ; The Metaprinciple of Continuous Mutation
  • Circular Reaction in Media Hypes : Case Number Three: The Hunger for News ; The Phenomenon of Media Hypes ; The Metaprinciple of Circular Reaction
  • The Formation of Synergy in Crowds : Case Number Four: The Moruroa Explosion ; The Phenomenon of Psychological Crowds ; The Metaprinciple of Synergy Formation
  • The Emergence of Patterns in Opinion Currents : Case Number Five: Hunting the Hunters ; The Phenomenon of Opinion Currents ; The Metaprinciple of Emerging Patterns
  • The Self-Organization of Social Movements : Case Number Six: Greenpeace Makes a Wave ; The Phenomenon of Social Movements ; The Metaprinciple of Emerging Patterns
  • Shifting Public Moods
  • The Evolving Context of Fashion and Fads : Case Number Seven: Pog-O-Mania ; The Phenomenon of Fashion and Fads ; The Metaprinciple of Evolving Contexts
  • Critical Thresholds in Fear and Panic : Case Number Eight: The Mad Cow Madness ; The Phenomenon of Fear and Panic ; The Metaprinciple of Critical Thresholds
  • Possible Attractors in Outrage and Protest : Case Number Nine: The Dumping of Shell ; The Phenomenon of Outrage and Protest ; The Metaprinciple of Possible Attractors
  • Conclusions
  • Phase Transitions in Crazes and Crashes : Case Number Ten: The Asian Meltdown ; The Phenomenon of Crazes and Crashes ; The Metaprinciple of Phase Transitions
  • Prediction, Planning, and Fundamental Uncertainty : Case Number Eleven: The Chernobyl Fallout ; The Phenomenon of Forecasting ; The Metaprinciple of Fundamental Uncertainty
  • Epilogue: Issues Management?