Collective behavior and public opinion : rapid shifts in opinion and communication /
Demonstrates the relevance of chaos and complexity theory to communications. The "dynamics" of the title reflect the way collective behaviour is influenced by these theories. The book contains a number of international examples of collective behaviour phenomena.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés Dutch |
Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum,
2003.
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Colección: | European Institute for the Media series.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction: A New Vision
- Mind Quakes
- Public Opinion as a Complex Adaptive System (CAS) : Case Number One: The True Colors of Benetton ; The Phenomenon of Public Opinion ; The Metaprinciple of Complex Mutation
- Continuous Mutation of Informal Messages : Case Number Two: The Happy Disney Family ; The Phenomenon of Hearsay ; The Metaprinciple of Continuous Mutation
- Circular Reaction in Media Hypes : Case Number Three: The Hunger for News ; The Phenomenon of Media Hypes ; The Metaprinciple of Circular Reaction
- The Formation of Synergy in Crowds : Case Number Four: The Moruroa Explosion ; The Phenomenon of Psychological Crowds ; The Metaprinciple of Synergy Formation
- The Emergence of Patterns in Opinion Currents : Case Number Five: Hunting the Hunters ; The Phenomenon of Opinion Currents ; The Metaprinciple of Emerging Patterns
- The Self-Organization of Social Movements : Case Number Six: Greenpeace Makes a Wave ; The Phenomenon of Social Movements ; The Metaprinciple of Emerging Patterns
- Shifting Public Moods
- The Evolving Context of Fashion and Fads : Case Number Seven: Pog-O-Mania ; The Phenomenon of Fashion and Fads ; The Metaprinciple of Evolving Contexts
- Critical Thresholds in Fear and Panic : Case Number Eight: The Mad Cow Madness ; The Phenomenon of Fear and Panic ; The Metaprinciple of Critical Thresholds
- Possible Attractors in Outrage and Protest : Case Number Nine: The Dumping of Shell ; The Phenomenon of Outrage and Protest ; The Metaprinciple of Possible Attractors
- Conclusions
- Phase Transitions in Crazes and Crashes : Case Number Ten: The Asian Meltdown ; The Phenomenon of Crazes and Crashes ; The Metaprinciple of Phase Transitions
- Prediction, Planning, and Fundamental Uncertainty : Case Number Eleven: The Chernobyl Fallout ; The Phenomenon of Forecasting ; The Metaprinciple of Fundamental Uncertainty
- Epilogue: Issues Management?