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The winning message : candidate behavior, campaign discourse, and democracy /

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Simon, Adam F., 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2002.
Colección:Communication, society, and politics.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Dialogue: a standard for campaign discourse
  • Understanding campaigns: background, theory, and methods
  • The ventriloquist's hand: a game-theoretic model of campaigns
  • Duck or punch? Dialogue in a California gubernatorial election
  • Dialogue and its effects in contemporary American elections
  • Explaining and predicting the occurrence of dialogue
  • Conclusion: toward more substantive campaign discourse.