The winning message : candidate behavior, campaign discourse, and democracy /
This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cambridge ; New York :
Cambridge University Press,
2002.
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Colección: | Communication, society, and politics.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Dialogue: a standard for campaign discourse
- Understanding campaigns: background, theory, and methods
- The ventriloquist's hand: a game-theoretic model of campaigns
- Duck or punch? Dialogue in a California gubernatorial election
- Dialogue and its effects in contemporary American elections
- Explaining and predicting the occurrence of dialogue
- Conclusion: toward more substantive campaign discourse.