Cargando…
The winning message : candidate behavior, campaign discourse, and democracy /
This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2002.
|
| Colección: | Communication, society, and politics.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory. |
|---|---|
| Descripción Física: | 1 online resource (xvi, 181 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 171-176) and index. |
| ISBN: | 0511019971 9780511019975 0521807336 9780521807333 0521001919 9780521001915 0511157371 9780511157370 0511044445 9780511044441 9780511613524 0511613520 1280419296 9781280419294 9786610419296 6610419299 |