Re-thinking the network economy : the true forces that drive the digital marketplace /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Liebowitz, S. J., 1950-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2002.
Temas:
Electronic commerce.
Internet.
Internet
Commerce électronique.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > Marketing > Direct.
TRAVEL > Shopping.
Electronic commerce
E-commerce.
Samfundsvidenskab > Økonomi.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Basic economics of the Internet
  • Racing to be first : faddish and foolish
  • (Non- )ubiquity of e-tailing?
  • Value-profit paradox : the cruelty of competition and Internet
  • Can advertising revenues support the net?
  • Copyright and the Internet
  • Conclusions : whither supply and demand?

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