Global business alliances : theory and practice /
Annotation
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Westport, Conn. :
Quorum Books,
2002.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Competition and cooperation
- Theoretical foundations
- International business strategy and alliances
- Equity alliances
- Non-equity alliances
- Global alliances in the automobile manufacturing industry
- Global alliances in the pharmaceutical industry
- Global alliances in the airline industry
- Global alliances in the telecommunications industry
- Alliance management.