Strategic marketing : an introduction /

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A fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Proctor, Tony
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2000.
Temas:
Marketing > Decision making.
Marketing > Management.
Marketing > Prise de décision.
Marketing > Gestion.
BUSINESS & ECONOMICS > Green Business.
Marketing > Decision making
Marketing > Management
Andre fag (naturvidenskab og teknik) > Andre fag
Acceso en línea:Texto completo
Descripción
Sumario:A fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century.
Descripción Física:1 online resource (xvii, 318 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 303-312) and index.
ISBN:0203460057
9780203460054
9780415208109
0415208106
9780415208116
0415208114
9786610317561
6610317569
9781134619962
1134619960
9781134619917
113461991X
9781134619955
1134619952
8126102551
9788126102556
1280317566
9781280317569

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