New product development and delivery : ensuring successful products through integrated process management /

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"New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productivity, decrease time to market, and increase Economic Value Added (EVA) and overall profitability....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brethauer, Dale M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2002.
Temas:
New products > Marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
New products > Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents
  • Figures
  • Foreword
  • Preface
  • The Foundation Elements of Successful Transfers
  • Communication Tools
  • Robust Design and Product Tools
  • Financial Tools
  • Developing and Implementing a Formal Transfer Process
  • Proliant, Inc.: A Success Story
  • Proliant's Transfer Process Notebook
  • Index

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