New product development and delivery : ensuring successful products through integrated process management /

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"New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productivity, decrease time to market, and increase Economic Value Added (EVA) and overall profitability....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brethauer, Dale M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2002.
Temas:
New products > Marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
New products > Marketing
Acceso en línea:Texto completo

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