A handbook of qualitative methodologies for mass communication research /

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This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Jensen, Klaus (Editor ), Jankowski, Nick (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 1991.
Temas:
Mass media > Research > Methodology.
Humanities > Methodology.
Social sciences > Methodology.
Médias > Recherche > Méthodologie.
SOCIAL SCIENCE > Media Studies.
Humanities > Methodology
Mass media > Research > Methodology
Social sciences > Methodology
Communicatiewetenschap.
Kwalitatieve methoden.
Massmedia > forskning > metodik.
Electronic books.
handbooks.
Handboeken (vorm)
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo
Descripción
Sumario:This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Descripción Física:1 online resource (xiv, 272 pages)
Bibliografía:Includes bibliographical references (pages 232-259) and indexes.
ISBN:0203409809
9780203409800
9780415054058
0415054052
9780415054041
0415054044
1280338199
9781280338199
113493825X
9781134938254

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