Cargando…
Customer winback : how to recapture lost customers and keep them loyal /
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business i...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
©2001.
|
| Edición: | 1st ed. |
| Colección: | Jossey-Bass business & management series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already. |
|---|---|
| Descripción Física: | 1 online resource (xxii, 314 pages) : charts |
| Bibliografía: | Includes bibliographical references (pages 291-301) and index. |
| ISBN: | 0787959448 9780787959449 1280350970 9781280350979 9786610350971 6610350973 |