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One-to-one web marketing : build a relationship marketing strategy one customer at a time /
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
John Wiley,
2001.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Allen, Cliff, |d 1948- |1 https://id.oclc.org/worldcat/entity/E39PCjD3wY68gGppGdrr76yKMK | |
| 240 | 1 | 0 | |a Internet world guide to one-to-one Web marketing |
| 245 | 1 | 0 | |a One-to-one web marketing : |b build a relationship marketing strategy one customer at a time / |c Cliff Allen, Deborah Kania, Beth Yaeckel. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b John Wiley, |c 2001. | ||
| 300 | |a 1 online resource (xv, 351 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 500 | |a "Wiley computer publishing." | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a One-to-One Web Marketing Overview -- One-to-One Web Site Personalization -- One-to-One E-Mail -- One-to-One Web Advertising and Promotion -- One-to-One Web Community -- One-to-One Web Data Analysis -- One-to-One Web CRM -- One-to-One Web Collaboration -- One-to-One Web Privacy -- The One-to-One Web Marketing Future. | |
| 520 | |a With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Web sites |x Design |2 fast | |
| 650 | 1 | 7 | |a Internet. |2 gtt |
| 650 | 1 | 7 | |a Segmentering. |0 (NL-LeOCL)078661862 |2 gtt |
| 650 | 1 | 7 | |a Websites. |2 gtt |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Relatiemarketing. |2 gtt |
| 700 | 1 | |a Kania, Deborah, |d 1963- |1 https://id.oclc.org/worldcat/entity/E39PCjDJt7ykthdrKtBcMygmMP | |
| 700 | 1 | |a Yaeckel, Beth. | |
| 700 | 1 | 2 | |a Allen, Cliff, |d 1948- |t Internet world guide to one-to-one Web marketing. |
| 758 | |i has work: |a Internet world guide to one-to-one Web marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFxcmyv4rXWBpvT6MBMhpd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Allen, Cliff, 1948- |s Internet world guide to one-to-one Web marketing. |t One-to-one web marketing. |b 2nd ed. |d New York : John Wiley, 2001 |z 0471404004 |w (DLC) 00068488 |w (OCoLC)45422145 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=120272 |z Texto completo |
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