Managing the demand-supply chain : value innovations for customer satisfaction /

A proven, innovative approach to meeting customer demand. Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Hoover, William E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : John Wiley, 2001.
Temas:
Business logistics.
Industrial procurement > Management.
Materials management.
Physical distribution of goods > Management.
Consumer satisfaction.
Consumer Behavior
Logistique (Organisation)
Gestion de l'approvisionnement.
Distribution (Économie politique) > Gestion.
Consommateurs > Satisfaction.
BUSINESS & ECONOMICS > Purchasing & Buying.
Physical distribution of goods > Management
Materials management
Consumer satisfaction
Business logistics
Industrial procurement > Management
Logistiek (economie)
Distributiekanalen.
Bedrijfsprocessen.
Klantgerichtheid.
Acceso en línea:Texto completo
Descripción
Sumario:A proven, innovative approach to meeting customer demand. Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. Four of the world's leading demand chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell, have used the demand chain approach to differentiate their value offerings and delight their customers.
Descripción Física:1 online resource (xii, 257 pages) : illustrations, diagrams
Bibliografía:Includes bibliographical references and index.
ISBN:0471013765
9780471013761
047019202X
9780470192023
9780471384991
0471384992
1280341025
9781280341021
9786610341023
6610341028

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