Understanding audiences : learning to use the media constructively /

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This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wicks, Robert H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.
Colección:LEA's communication series.
Temas:
Mass media > Audiences.
Médias > Publics.
SOCIAL SCIENCE > Media Studies.
Mass media > Audiences
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Beyond media effects to constructing social reality
  • Interpreting media messages
  • Distorting reality
  • The interaction between people and media
  • Understanding the nature of media industries
  • Understanding nature of media audiences
  • From media effects to constructing social reality
  • Early communication theory
  • Media's limited effects
  • The 1970s and 1980s: alternative perspectives
  • The cognitive revolution of the 1980s and 1990s
  • Cognitive theory
  • Media literacy
  • Interpreting and misinterpreting media information
  • The constructionism model
  • Studying constructionism
  • Using multiple methodologies
  • Constructing media messages
  • Attracting and maintaining the attention of the audience
  • Redefining mass communication
  • The profit motive
  • The mass audience
  • The segmented audience
  • Media as big business
  • Publishing houses, movie studios, and cable networks
  • Personalized media in a global communications environment
  • Partnerships and cross-media marketing strategies
  • Electronic publishing
  • Electronic books
  • Selling books, films, and videos
  • Newspapers, radio, and television
  • Winds of change and the Telecommunications Act of 1996
  • Regulatory changes on the horizon
  • The Internet and the World Wide Web
  • Persuading the media audience
  • Persuading the audience
  • Communication campaigns
  • Balance and dissonance theory
  • Selective perception: exposure, attention, and interpretation
  • The central and peripheral routes to attitude change.

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