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|a Chu Rubio, Manuel,
|e author.
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|a El ROI de las decisiones del marketing :
|b un enfoque de rentabilidad /
|c Manuel Chu R.
|
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|a Rentabilidad sobre el capital invertido de las decisiones del marketing
|
| 250 |
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|a Primera edición.
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|a Lima, Perú :
|b Editorial UPC, Universidad Peruana de Ciencias Aplicadas,
|c [2020]
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|a 1 online resource.
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|a Online resource; title from PDF title page (Digitalia, viewed May 2, 2022)
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|a Marketing
|x Management.
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|a Rate of return.
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|i Print version:
|a Chu Rubio, Manuel.
|t ROI de las decisiones del marketing.
|b Primera edición.
|d Lima, Perú : Editorial UPC, Universidad Peruana de Ciencias Aplicadas, [2020]
|z 9786123182694
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|a Premium collection: 2022
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