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220322s2020 sp ob 000 0 spa d |
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|a (OCoLC)1164767391
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|a DGITA
|b eng
|e rda
|e pn
|c DGITA
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|a 9788491807155
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|q pdf
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|a HF5415.1255 ebook
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| 100 |
1 |
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|a Fernández Gómez, Jorge David,
|e author.
|
| 245 |
1 |
0 |
|a Branding de comunidades :
|b marcas y colectivos de consumo /
|c Jorge David Fernández Gómez, María Teresa Gordillo-Rodríguez.
|
| 250 |
|
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|a Primera edición en formato digital (pdf)
|
| 264 |
|
1 |
|a Barcelona :
|b Editorial UOC,
|c [2020]
|
| 300 |
|
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|a 1 online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
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|a text file
|2 rdaft
|
| 490 |
1 |
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|a Comunicación
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| 504 |
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|a Includes bibliographical references.
|
| 588 |
0 |
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|a Online resource; title from PDF title page (Digitalia, viewed March 22, 2022)
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| 650 |
|
0 |
|a Consumer behavior.
|
| 650 |
|
0 |
|a Trademarks.
|
| 650 |
|
0 |
|a Social marketing.
|
| 650 |
|
0 |
|a Communication in organizations.
|
| 650 |
|
0 |
|a Consumption (Economics)
|x Social aspects.
|
| 655 |
|
0 |
|a Electronic books.
|
| 700 |
1 |
|
|a Gordillo-Rodríguez, María Teresa,
|e author.
|
| 791 |
2 |
|
|a Digitalia (Firm),
|e distributor.
|
| 793 |
0 |
|
|g Digitalia eBook Collection:
|a Universitat Oberta de Catalunya
|
| 776 |
0 |
8 |
|i Print version:
|a Fernández Gómez, Jorge David.
|t Branding de comunidades.
|b Primera edición en lengua castellana.
|d Barcelona : Editorial UOC, [2020]
|z 9788491807148
|
| 830 |
|
0 |
|a Manuales (Editorial UOC).
|p Comunicación ;
|v 675.
|
| 856 |
4 |
0 |
|u https://digitalia.uam.elogim.com/a/69986/
|z Texto completo
|
| 910 |
|
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|a Premium collection: 2022
|
