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|a (OCoLC)1131875067
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|a DGITA
|b eng
|e rda
|e pn
|c DGITA
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|a 9788491806127
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|q pdf
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|a 658.872
|
| 100 |
1 |
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|a Coll Rubio, Patricia,
|e author.
|
| 245 |
1 |
0 |
|a Newsjacking posdigital :
|b el secuestro de noticias en la estrategia de comunicación /
|c Patricia Coll, Josep Lluís Micó ; prólogo de Toñi Herrero.
|
| 250 |
|
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|a Primera edición en formato digital.
|
| 264 |
|
1 |
|a Barcelona :
|b Editorial UOC,
|c [2019]
|
| 300 |
|
|
|a 1 online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|2 rdaft
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| 490 |
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|a Comunicación
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| 504 |
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|a Includes bibliographical references.
|
| 588 |
0 |
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|a Online resource; title from PDF title page (Digitalia, viewed March 15, 2022)
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Mass media
|x Moral and ethical aspects.
|
| 650 |
|
0 |
|a Advertising campaigns.
|
| 655 |
|
0 |
|a Electronic books.
|
| 700 |
1 |
|
|a Micó, Josep Lluís,
|e author.
|
| 700 |
1 |
|
|a Herrero, Toñi,
|e contributor agent of text.
|
| 791 |
2 |
|
|a Digitalia (Firm),
|e distributor.
|
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0 |
|
|g Digitalia eBook Collection:
|a Universitat Oberta de Catalunya
|
| 776 |
0 |
8 |
|i Print version:
|a Coll Rubio, Patricia.
|t Newsjacking posdigital.
|b Primera edición en lengua castellana.
|d Barcelona : Editorial UOC, [2019]
|z 9788491806110
|
| 830 |
|
0 |
|a Manuales (Editorial UOC).
|p Comunicación.
|
| 856 |
4 |
0 |
|u https://digitalia.uam.elogim.com/a/61809/
|z Texto completo
|
| 910 |
|
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|a Premium collection: 2022
|
