Cargando…

Dirección de productos y marcas /

Mostrar otras versiones (1)

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Calderón García, Haydeé (Autor)
Otros Autores:	Jiménez Zarco, Ana Isabel (Editor )
Formato:	Electrónico eBook
Idioma:	Español
Publicado:	Barcelona : Universitat Oberta de Catalunya, 2004.
Edición:	Primera edición en lengua castellana.
Colección:	Economía y empresa (Editorial UOC) Manuales (Editorial UOC) ; 23
Temas:	Brand name products > Management. Product management. Electronic books.
Acceso en línea:	Texto completo

Ejemplares similares

Rebelión en Las Marcas Un análisis de la Relevancia Social y Económica de Las Marcas de Distribuidor y el Consumo Inteligente.
por: Olivares, Fernando
Publicado: (2012)

Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds.
por: Taylor, David
Publicado: (2004)

Periodismo de marcas fundamentos, operativa, transformación empresarial y perspectiva económica /
por: Campo, Carlos J.
Publicado: (2016)

Periodismo de marcas : fundamentos, operativa, transformación empresarial y perspectiva económica /
por: Campo, Carlos Javier
Publicado: (2015)

Building distinctive brand assets /
por: Romaniuk, Jenni
Publicado: (2023)

Brands and Brand Management under Threat in an Age of Fake News
por: Plangger, Kirk
Publicado: (2020)

Point-Of-Sale-Qualität : Konzeptualisierung, Operationalisierung und Validierung.
por: Neuhaus, Sarah
Publicado: (2014)

Strategic brand management : a European perspective /
por: Keller, Kevin Lane, 1956-
Publicado: (2012)

The powers : ten factors for building an exponentially more powerful brand /
por: Wessling, Tony, et al.
Publicado: (2019)

The brand gym a practical workout to gain and retain brand leadership /
por: Taylor, David, 1964-
Publicado: (2010)

Integrated branding : becoming brand-driven through companywide action /
por: LePla, F. Joseph, 1955-
Publicado: (1999)

Connective branding : building brand equity in a demanding world /
por: Fisher-Buttinger, Claudia
Publicado: (2008)

Branding for dummies /
por: Chiaravalle, Bill
Publicado: (2007)

The brand gym : a practical workout to gain and retain brand leadership /
por: Taylor, David, 1964-
Publicado: (2010)

El Significado de la marca : cómo y por qué ponemos sentido a productos y servicios /
por: Batey, Mark
Publicado: (2013)

Periodismo de marcas : fundamentos, operativa, transformación empresarial y perspectiva económica /
por: Campo Maseda, Carlos Javier
Publicado: (2015)

Brand society : how brands transform management and lifestyle /
por: Kornberger, Martin, 1974-
Publicado: (2010)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
por: Neumeier, Marty
Publicado: (2005)

Branding for dummies /
por: Chiaravalle, Bill, et al.
Publicado: (2015)

Zag : the number-one strategy of high-performance brands : a whiteboard overview /
por: Neumeier, Marty
Publicado: (2006)

Connective branding : building brand equity in a demanding world /
por: Fisher-Buttinger, Claudia
Publicado: (2008)

Brands laid bare using market research for evidence-based brand management /
por: Ford, Kevin
Publicado: (2005)

Kellogg on branding in a hyper-connected world /
Publicado: (2019)

Brands laid bare : using market research for evidence-based brand management /
por: Ford, Kevin
Publicado: (2005)

Three Threats to Brand Relevance : Strategies That Work.
por: Aaker, David A.
Publicado: (2013)

Corporate branding : Purpose/people/process : Towards the second wave of corporate branding.
Publicado: (2006)

Der Google-Effekt : Die Bildung Markenspezifischer Verben.
por: Samland, Bernd M.
Publicado: (2010)

Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena.
por: Murray, Brian H., 1968-
Publicado: (2003)

Positioning for advantage techniques and strategies to grow brand value /
por: Whitler, Kimberly A.
Publicado: (2021)

Brand identity factors : developing a successful Islamic brand /
por: Alihodzic, Vedad
Publicado: (2013)

Strategic brand management : building, measuring, and managing brand equity /
por: Keller, Kevin Lane, 1956-
Publicado: (2020)

Luxury Brand Management in Digital and Sustainable Times
por: Chevalier, Michel
Publicado: (2021)

Designing brand identity : an essential guide for the whole branding team /
por: Wheeler, Alina
Publicado: (2013)

Brand Communities : Lösung für eine effektivere Markenkommunikation.
por: Eicker, Daniel J.
Publicado: (2008)

Grow the core : how to focus on your core business for brand success /
por: Taylor, David, 1964-
Publicado: (2013)

Make your brand matter : experience-driven solutions to capture customers and keep them loyal /
por: Soechtig, Steven G.
Publicado: (2022)

9 brand shaastras : nine successful brand strategies to build winning brands /
por: Kapoor, Jagdeep, 1960-
Publicado: (2009)

Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /
por: Post, Karen
Publicado: (2012)

Brain tattoos : creating unique brands that stick in your customers' minds /
por: Post, Karen
Publicado: (2005)

Brain tattoos : creating unique brands that stick in your customers' minds /
por: Post, Karen
Publicado: (2005)

Cannot write session to /tmp/vufind_sessions/sess_cbj0ur5qcl83rei3r992l3r8i1