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|a 9788497885935
|q (eBook)
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|z 8497885937
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|z 9788497885935
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|a (OCoLC)888265157
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|a DGITA
|b eng
|e pn
|c DGITA
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|a HF5415.123 eBook
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245 |
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|a Estrategias y técnicas de comunicación :
|b una visión integrada en el marketing /
|c Inma Rodríguez Ardura (ccoordinadora) ; autores: Inma Rodríguez Ardura ... [et al.].
|
250 |
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|a 1. ed. en lengua castellana.
|
260 |
|
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|a Barcelona :
|b Editorial UOC,
|c 2007.
|
300 |
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|a 1 online resource (344 pages)
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336 |
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|a text
|b txt
|2 rdacontent
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337 |
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|a computer
|b c
|2 rdamedia
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338 |
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|a online resource
|b cr
|2 rdacarrier
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490 |
1 |
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|a Manuales ;
|v 88.
|a Economía y empresa.
|
504 |
|
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|a Includes bibliographical references (p. 336-344).
|
650 |
|
0 |
|a Communication in marketing
|x Study and teaching (Higher)
|v Textbooks
|
650 |
|
0 |
|a Advertising
|x Study and teaching (Higher)
|v Textbooks
|
650 |
|
0 |
|a Marketing
|x Planning
|x Study and teaching (Higher)
|v Textbooks
|
650 |
|
0 |
|a Marketing
|x Study and teaching (Higher)
|v Textbooks
|
655 |
|
0 |
|a Electronic books.
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700 |
1 |
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|a Rodríguez Ardura, Inmaculada.
|
791 |
2 |
|
|a Digitalia (Firm),
|e distributor.
|
830 |
|
0 |
|a Economía y empresa (Editorial UOC)
|
830 |
|
0 |
|a Manuales (Editorial UOC) ;
|v 88
|
793 |
0 |
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|g Digitalia eBook Collection:
|a Universitat Oberta de Catalunya.
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856 |
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|u https://digitalia.uam.elogim.com/a/20135/
|z Texto completo
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910 |
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|a Premium Collection: 2007-2012
|