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|a Céspedes Sáenz, Alberto,
|e author.
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|a Principios de mercadeo /
|c Alberto Céspedes Sáenz.
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|a Bogotá, D.C. :
|b Ecoe Ediciones,
|c [2010]
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|a 1 online resource :
|b illustrations, maps.
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|a Ciencias Administrativas. Mercadeo y ventas
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|a Includes bibliographical references.
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|a Online resource; title from PDF title page (Digitalia, viewed November 27, 2021)
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|i Print version:
|a Céspedes Sáenz, Alberto.
|t Principios de mercadeo.
|b Quinta edición. Reimpresión
|d Bogotá, D.C. : Ecoe Ediciones, 2010
|z 9789586485524
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|a Ecoe Ediciones
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|a Colección Ciencias Administrativas.
|p Área Mercadeo y ventas.
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|u https://digitalia.uam.elogim.com/a/30027/
|z Texto completo
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|a Premium collection: 2021
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