Flexible Firm : The Design of Culture at Bang & Olufsen /

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Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and pr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Krause-Jensen, Jakob (Autor)
Otros Autores: Van Maanen, John (Contribuidor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York; Oxford : Berghahn Books, [2010]
Temas:
Corporate culture.
Multimedia systems industry > Denmark > Management.
Organizational behavior.
SOCIAL SCIENCE / Anthropology / Physical.
Applied Anthropology.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • CONTENTS
  • List of Figures and Illustrations
  • Foreword
  • Acknowledgements
  • Chapter 1 Starting Fieldwork on 'The Farm'
  • Chapter 2 'Reflexibility' - the Methodology of Fieldwork Among Lay Ethnographers
  • Chapter 3 The Power of Culture
  • Chapter 4 Farm, Factory, Firm - the Culture of Design and the Design of Culture
  • Chapter 5 Breakpoint: Metaphors of Change
  • Chapter 6 From 'Corporate Identity Components' to 'Fundamental Values'
  • Chapter 7 'Brand Religion' - and Voices of Heresy
  • Chapter 8 Working with Human Resources
  • Chapter 9 How to Do Things with Words
  • Chapter 10 The Social Significance of Flexibility
  • Conclusion
  • Postscript
  • Appendix
  • References
  • Index

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