Design Leadership Ignited : Elevating Design at Scale /

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Design leadership at scale requires leaders who design the design function, establish a thriving environment for the creative team, and shape the design organization to drive progress, advance innovation, and enhance meaningful customer experiences. To examine the foundations of successful design le...

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Detalles Bibliográficos
Autores principales: Quint, Eric (Autor), Calabretta, Giulia (Autor), Gemser, Gerda (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, CA : Stanford University Press, [2022]
Temas:
BUSINESS & ECONOMICS / Strategic Planning.
design excellence.
design leadership.
design resources.
design scaling.
design taxonomy.
design value.
leadership dualities.
strategic design.
 design direction.
 design organization.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Preface: Why This Book with These Authors
  • Acknowledgments
  • 1 Design Context
  • 2 Design Leadership
  • PART 1 Establishing the Design Foundation
  • 3 Design Direction
  • 4 Design Organization
  • PART 2 Empowering the Design Team
  • 5 Design Taxonomy
  • 6 Design Resources
  • PART 3 Elevating to Design Excellence
  • 7 Design Scaling
  • 8 Design Excellence
  • Appendix Research Method and Approach
  • Notes
  • Index
  • About the Authors

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