The AI Marketing Canvas : A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing /

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This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success-regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Venkatesan, Raj (Autor), Lecinski, Jim (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, CA : Stanford University Press, [2021]
Temas:
Artificial intelligence > Marketing applications.
BUSINESS & ECONOMICS / Marketing / General.
AI for marketing.
AI strategy.
AI.
artificial intelligence.
digital marketing.
machine learning.
marketing strategy.
marketing.
one-to-one marketing.
online marketing.
Acceso en línea:Texto completo
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