Testing 1 - 2 - 3 : Experimental Design with Applications in Marketing and Service Operations /

This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing a...

Descripción completa

Detalles Bibliográficos
Autores principales: Ledolter, Johannes (Autor), Swersey, Arthur J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, CA : Stanford University Press, [2022]
Temas:
BUSINESS & ECONOMICS / Decision-Making & Problem Solving.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Preface
  • Chapter 1 Introduction
  • Chapter 2 A Review of Basic Statistical Concepts
  • Chapter 3 Testing Differences Among Several Means: Completely Randomized and Randomized Complete Block Experiments
  • Chapter 4 Two-Level Factorial Experiments
  • Chapter 5 Two-Level Fractional Factorial Designs
  • Chapter 6 Plackett-Burman Designs
  • Chapter 7 Experiments with Factors at Three or More Levels
  • Chapter 8 Nonorthogonal Designs and Computer Software for Design Construction and Data Analysis
  • Appendix. Case Studies
  • References
  • Index

Ejemplares similares