Design Works : A Guide to Creating and Sustaining Value through Business Design, Revised and Expanded Edition /

Design Works is a second-edition collection of best practices that serves as a leader's guide to driving innovation within the enterprise through the strategic and design-inspired practice of Business Design. It is well recognized that enterprise success requires ongoing innovation to create ne...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fraser, Heather M. A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : University of Toronto Press, [2019]
Edición:2nd Edition
Temas:
Business planning.
Organizational change.
DISCOUNT-C.
BUSINESS & ECONOMICS / Management.
design.
entrepreneurship.
innovation.
marketing.
strategy.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Introduction
  • Part One. The Practıce of Business Design
  • 1. Overview of Business Design
  • 2. Preparing for Your Quest
  • 3. Contextualizing Your Challenge
  • 4. Gear 1: Empathy & Deep Human Understanding
  • 5. Gear 2: Concept Visualization
  • 6. Gear 3: Strategic Business Design & Activation
  • 7. Leading Innovation & Transformation
  • Part Two: Tool Kıt
  • Preparing For Your Quest
  • Contextualizing Your Challenge
  • Gear 1: Empathy & Deep Human Understanding
  • Gear 2: Concept Visualization
  • Gear 3: Strategic Business Design & Activation
  • Acknowledgments
  • Notes
  • Index

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