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Magazines and the Making of Mass Culture in Japan /

Magazines & the Making of Mass Culture in Japan provides a detailed yet approachable analysis of the mechanisms central to the birth of mass culture in Japan by tracing the creation, production, and circulation of two critically important family magazines, Kingu (King) and Ie no hikari (Light of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marshall, Amy Bliss (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : University of Toronto Press, [2019]
Colección:Studies in Book and Print Culture
Temas:
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Table and Chart
  • List of Illustrations
  • Acknowledgments
  • Introduction: Why Japanese Family Magazines Matter
  • 1. The Medium, the Message, and the Masses: Understanding Japanese Family Magazines
  • 2. The Splendid Power of Being in Perfect Harmony: How Two Publishers Made a Mass Japanese Audience
  • 3. "We Came, We Saw, We Astonished": How a Japanese Mass Was Won
  • 4. Reading Together: How the Audience Participated
  • 5. Learning to Consume: How Magazines Politicized Advertising
  • Conclusion
  • Bibliography
  • Index