Innovation Reinvented : Six Games that Drive Growth /

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Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth c...

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Detalles Bibliográficos
Autores principales: Miller, Roger (Autor), Côte, Marcel (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : University of Toronto Press, [2017]
Colección:Rotman-UTP Publishing
Temas:
Competition.
Economic development.
Success in business.
Technological innovations > Economic aspects.
DISCOUNT-C.
BUSINESS & ECONOMICS / Management.
Acceso en línea:Texto completo
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Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Preface
  • Part One. Introducing the Games
  • 1. The Diversity of Innovation
  • 2. Peering into the Black Box
  • 3. Searching for Patterns
  • 4. The Games of Innovation
  • 5. Emerging and Mature Markets
  • 6. Product Architecture
  • Part Two. The Six Games of Innovation
  • 7. Eureka!
  • 8. The Special Case of the Pharmaceutical Sector
  • 9. Battles of Architecture
  • 10. System Breakthroughs
  • 11. New and Improved
  • 12. Mass Customization
  • 13. Pushing the Envelope
  • 14. Transitions
  • Part Three. Looking Ahead
  • 15. Winning Strategies
  • 16. Public Policies
  • 17. Rethinking Innovation
  • Notes
  • Subject Index

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