The Measure of Democracy : Polling, Market Research, and Public Life, 1930-1945 /

Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians w...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Robinson, Daniel (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : University of Toronto Press, [2016]
Colección:Heritage
Temas:
Marketing research > Canada > History.
Public opinion polls > Canada > History.
Public opinion polls > United States > History.
HISTORY / Canada / Post-Confederation (1867-).
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • ACKNOWLEDGMENTS
  • ABBREVIATIONS
  • INTRODUCTION
  • 1. Polling Consumers: The Rise of Market Research Surveys
  • 2. 'Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy
  • 3. Polling Citizens: Gallup in Canada
  • 4. Mobilizing Popular Consent: The Surveyed Home Front
  • 5. Pols and Polls
  • CONCLUSION
  • NOTES
  • BIBLIOGRAPHY
  • INDEX

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