Beyond Persuasion : Communication Strategies for Healthcare Managers in the Digital Age /

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Parsons, Patricia J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : University of Toronto Press, [2022]
Temas:
Communication in management.
Communication in medicine.
Communication.
Health services administration.
Public relations.
DISCOUNT-C.
BUSINESS & ECONOMICS / Management.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Preface
  • LEVEL I Personal and Professional Foundations
  • Introduction
  • 1 Communication: A Management Tool
  • 2 The Strategic Communication Process
  • 3 Interpersonal Skills
  • 4 Put It in Writing
  • 5 Presentations That Deliver
  • 6 Fundamentals of Social Media
  • LEVEL II It All Begins at Home
  • 7 Communicating In-house
  • 8 Communicating Strategically with Your Board
  • 9 Working with PR and Corporate Communications
  • LEVEL III The World Outside
  • 10 Creating Community Relationships
  • 11 Media Relations Process and Practices
  • LEVEL IV Crises and Issues
  • 12 Communication in a Crisis
  • 13 A View to the Future
  • Notes
  • Bibliography
  • Index
  • About the Author

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